group is being conducted in a viewing centre, this will be taken care of by the viewing centre; otherwise, the moderator will take this responsibility. Rather, participants are chosen through word-of-mouth, advertising, or snowball sampling, depending on the type of person and characteristics the researcher is looking to include. For example, whilst we usually need the answer to Why? Collection by telephone interview or self completion questionnaire. Data can sometimes be difficult to analyze. Sensitivity of the Focus Topic Focus groups are an excellent tool for getting people to open essays on injustice up and for flushing out ideas.
Researchers should select members of the focus group carefully for effective and authoritative responses. Qualitative Data Analysis from Start to Finish London, sage Publishers Srivastava,.
Social sciences edit, in the social sciences and urban planning, focus groups allow interviewers to study people in a more natural conversation pattern than typically occurs in a one-to-one interview. The participants of a focus group are selected based on their relevance and relationship to the topic under study. It generates quick results. In general, if people feel equality within the group; between the group members and the group moderator, they are more likely to feel at ease to share their views, question others within the group and engage in lively debate. Then, facilitate discussion around the answers to each question, one at a time.
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